Momentum around AI continues to build and is reshaping how healthcare brands connect with healthcare professionals and patients. In an earlier blog, we outlined how we believe successful brands should invest wisely in robust, ethical, human-guided AI capabilities that are built to last. However, one criticism of unmitigated growth in AI use is that it […]

In our first ‘Meet the Team’ blog of 2026, we’re introducing our Digital Director, Craig Lambert. We discuss his experience in tech and digital and his role at IGNIFI.

In animal health, many still think of ‘prevention’ in the traditional sense – vaccines, parasite control, annual check-ups. But what if the next frontier isn’t simply preventing disease but anticipating it? What if subtle shifts in behaviour, physiology or environment could indicate that an animal is diverging from wellness, long before any clinical signs appear? That’s the promise of predictive wellness, […]

Most healthcare and pharmaceutical teams today proudly claim to be “doing omnichannel”. Yet, a closer look shows that many are still running multichannel campaigns. These campaigns may perform well individually, but they often fall short of the seamless, data-driven orchestration that true omnichannel engagement requires. In our latest blog we explore how expectations are evolving […]

As 2025 winds down, I’ve been looking back at the past twelve months – the wins, the challenges, the moments that made us think, and the people who shaped the year. It’s been busy yet energising – and ultimately, a year I’m incredibly proud of.

Throughout 2025, the digital marketing world has faced an important question: Is AI just a bubble waiting to burst? Headlines have raised concerns about exaggerated expectations, but healthcare organisations have quietly increased their AI investments. The current situation offers a key insight. While the excitement around AI may be peaking, its real benefits are already […]

As the push for seamless omnichannel engagement intensifies, pharmaceutical companies are rethinking how they manage customer relationships and leverage customer relationship management (CRM) systems.  Veeva is responding to this demand by moving all existing Veeva CRM users from Salesforce to its own Vault CRM platform by 2030. In our latest blog we explore how this […]

In our final ‘Meet the Team’ blog of the year, we’re introducing our Account Director, Suman Kaur. We take a closer look at her career journey, expertise, and role here at IGNIFI.  

In our latest ‘Meet the Team’ blog, we’re introducing our Senior Account Manager, Lydia Papaioannou. We take a look at her wealth of experience gained from working in healthcare agencies and her role at IGNIFI.

Last week, our Group Account Director Sarah Thompson and Digital Engagement Manager, Laura Smith attended the 2025 PM Society Pharmaceutical Marketing Innovation and Impact (PMi) Awards ceremony in London. Back in July, we were delighted to learn that IGNIFI had been shortlisted as a finalist for ‘Agency of the Year (headcount under 30)’.

Building on our previous blog about the confidence and capability gap in vet practices, it’s clear that industry marketers need to offer more than just materials when promoting their products. While most practices are keen to improve their marketing, many lack the time, training, or confidence to do so effectively. What’s needed now isn’t just […]

In today’s competitive animal health market, industry marketers are under constant pressure to not only promote products but also provide additional value to veterinary practices. The most successful brands recognise that practice teams need more than just product information, they need support, confidence, and tools that make their everyday work easier. At IGNIFI, we’ve been […]