It's #DiabetesAwarenessWeek and it felt like the right moment to share something a little closer to home. When Ellie, our Studio Designer, was diagnosed with diabetes later in life, it came with a learning curve she hadn't anticipated. She's written honestly about that experience and about how rapidly improving technology has changed what day-to-day management […]

In our latest blog, we’re introducing Senior Account Manager, Susan Conlon. We discuss her 25 years + experience in healthcare and her role at IGNIFI.

On Friday, Group Account Director, Sarah Thompson, and Digital Engagement Manager, Laura Smith attended the 2026 Veterinary Marketing Association (VMA) Awards in London. We are thrilled to announce that IGNIFI were ‘highly commended’ in the social campaign category.

We're proud to share that IGNIFI is one of 40 agencies supporting the PM Society's Creativity for Good initiative, benefiting the charity You Okay, Doc? Their mission is to create safe, compassionate spaces for doctors, nurses, and healthcare professionals across the UK to seek life-saving support. Through the initiative, agencies are donating and submitting a […]

Momentum around AI continues to build and is reshaping how healthcare brands connect with healthcare professionals and patients. In an earlier blog, we outlined how we believe successful brands should invest wisely in robust, ethical, human-guided AI capabilities that are built to last. However, one criticism of unmitigated growth in AI use is that it […]

In our first ‘Meet the Team’ blog of 2026, we’re introducing our Digital Director, Craig Lambert. We discuss his experience in tech and digital and his role at IGNIFI.

In animal health, many still think of ‘prevention’ in the traditional sense – vaccines, parasite control, annual check-ups. But what if the next frontier isn’t simply preventing disease but anticipating it? What if subtle shifts in behaviour, physiology or environment could indicate that an animal is diverging from wellness, long before any clinical signs appear? That’s the promise of predictive wellness, […]

Most healthcare and pharmaceutical teams today proudly claim to be “doing omnichannel”. Yet, a closer look shows that many are still running multichannel campaigns. These campaigns may perform well individually, but they often fall short of the seamless, data-driven orchestration that true omnichannel engagement requires. In our latest blog we explore how expectations are evolving […]

As 2025 winds down, I’ve been looking back at the past twelve months – the wins, the challenges, the moments that made us think, and the people who shaped the year. It’s been busy yet energising – and ultimately, a year I’m incredibly proud of.

Throughout 2025, the digital marketing world has faced an important question: Is AI just a bubble waiting to burst? Headlines have raised concerns about exaggerated expectations, but healthcare organisations have quietly increased their AI investments. The current situation offers a key insight. While the excitement around AI may be peaking, its real benefits are already […]

As the push for seamless omnichannel engagement intensifies, pharmaceutical companies are rethinking how they manage customer relationships and leverage customer relationship management (CRM) systems.  Veeva is responding to this demand by moving all existing Veeva CRM users from Salesforce to its own Vault CRM platform by 2030. In our latest blog we explore how this […]

In our latest ‘Meet the Team’ blog, we’re introducing our Senior Account Manager, Lydia Papaioannou. We take a look at her wealth of experience gained from working in healthcare agencies and her role at IGNIFI.