On Friday, Group Account Director, Sarah Thompson, and Digital Engagement Manager, Laura Smith attended the 2026 Veterinary Marketing Association (VMA) Awards in London. We are thrilled to announce that IGNIFI were ‘highly commended’ in the social campaign category.

Momentum around AI continues to build and is reshaping how healthcare brands connect with healthcare professionals and patients. In an earlier blog, we outlined how we believe successful brands should invest wisely in robust, ethical, human-guided AI capabilities that are built to last. However, one criticism of unmitigated growth in AI use is that it […]

In our first ‘Meet the Team’ blog of 2026, we’re introducing our Digital Director, Craig Lambert. We discuss his experience in tech and digital and his role at IGNIFI.

In animal health, many still think of ‘prevention’ in the traditional sense – vaccines, parasite control, annual check-ups. But what if the next frontier isn’t simply preventing disease but anticipating it? What if subtle shifts in behaviour, physiology or environment could indicate that an animal is diverging from wellness, long before any clinical signs appear? That’s the promise of predictive wellness, […]

Most healthcare and pharmaceutical teams today proudly claim to be “doing omnichannel”. Yet, a closer look shows that many are still running multichannel campaigns. These campaigns may perform well individually, but they often fall short of the seamless, data-driven orchestration that true omnichannel engagement requires. In our latest blog we explore how expectations are evolving […]

Throughout 2025, the digital marketing world has faced an important question: Is AI just a bubble waiting to burst? Headlines have raised concerns about exaggerated expectations, but healthcare organisations have quietly increased their AI investments. The current situation offers a key insight. While the excitement around AI may be peaking, its real benefits are already […]

In our final ‘Meet the Team’ blog of the year, we’re introducing our Account Director, Suman Kaur. We take a closer look at her career journey, expertise, and role here at IGNIFI.  

In our latest ‘Meet the Team’ blog, we’re introducing our Senior Account Manager, Lydia Papaioannou. We take a look at her wealth of experience gained from working in healthcare agencies and her role at IGNIFI.

Building on our previous blog about the confidence and capability gap in vet practices, it’s clear that industry marketers need to offer more than just materials when promoting their products. While most practices are keen to improve their marketing, many lack the time, training, or confidence to do so effectively. What’s needed now isn’t just […]

In today’s competitive animal health market, industry marketers are under constant pressure to not only promote products but also provide additional value to veterinary practices. The most successful brands recognise that practice teams need more than just product information, they need support, confidence, and tools that make their everyday work easier. At IGNIFI, we’ve been […]

On Friday, Group Account Director, Sarah Thompson, and Managing Director, John Horn,  attended the 2025 Veterinary Marketing Association (VMA) awards in London. This year marked our second consecutive year sponsoring the ‘International Marketing Award’ category.

In our first ‘Meet the Team’ blog of 2025, we’re introducing our Group Account Director, Sarah Thompson. We take a look at her extensive experience in the healthcare marketing industry and the key role she plays at IGNIFI.