Most healthcare and pharmaceutical teams today proudly claim to be “doing omnichannel”. Yet, a closer look shows that many are still running multichannel campaigns. These campaigns may perform well individually, but they often fall short of the seamless, data-driven orchestration that true omnichannel engagement requires. In our latest blog we explore how expectations are evolving […]

Throughout 2025, the digital marketing world has faced an important question: Is AI just a bubble waiting to burst? Headlines have raised concerns about exaggerated expectations, but healthcare organisations have quietly increased their AI investments. The current situation offers a key insight. While the excitement around AI may be peaking, its real benefits are already […]

In our final ‘Meet the Team’ blog of the year, we’re introducing our Account Director, Suman Kaur. We take a closer look at her career journey, expertise, and role here at IGNIFI.  

In our latest ‘Meet the Team’ blog, we’re introducing our Senior Account Manager, Lydia Papaioannou. We take a look at her wealth of experience gained from working in healthcare agencies and her role at IGNIFI.

Building on our previous blog about the confidence and capability gap in vet practices, it’s clear that industry marketers need to offer more than just materials when promoting their products. While most practices are keen to improve their marketing, many lack the time, training, or confidence to do so effectively. What’s needed now isn’t just […]

In today’s competitive animal health market, industry marketers are under constant pressure to not only promote products but also provide additional value to veterinary practices. The most successful brands recognise that practice teams need more than just product information, they need support, confidence, and tools that make their everyday work easier. At IGNIFI, we’ve been […]

On Friday, Group Account Director, Sarah Thompson, and Managing Director, John Horn,  attended the 2025 Veterinary Marketing Association (VMA) awards in London. This year marked our second consecutive year sponsoring the ‘International Marketing Award’ category.

In our first ‘Meet the Team’ blog of 2025, we’re introducing our Group Account Director, Sarah Thompson. We take a look at her extensive experience in the healthcare marketing industry and the key role she plays at IGNIFI.

We are excited to share that IGNIFI has secured 19th place in the 2024 PMLiVE’s Top Forty Creative Healthcare Agencies UK list.

In our last rare disease blog, we explored how a patient-centric approach can better equip healthcare professionals (HCPs) to guide patients on their rare disease journey. In our latest blog, we review how approaches to rare disease differ across the globe, the impact that this has on patients, and how better awareness of rare conditions […]

In our previous rare disease blog, we explored the advancements in genetic sequencing and how it is revolutionising research in this field. We also discussed the exciting possibilities it brings for diagnosis and treatment methods. In this blog, we will take a look at how treatments of rare conditions can be personalised beyond genetics and […]

Our genetic makeup has a significant role in health and disease. In this blog, we will explore how well we understand the genetic components of rare disease, and what is being done to improve diagnosis and treatment outcomes for patients.