Blog
Insight from the worlds we know best: health, wellbeing and marketing. We share a little of what we have learned, with a bit about us for good measure.
BLOG CATEGORIES:
We are IGNIFI | Human Health | Animal Health | Digital | Marketing | Creative | Fulfilment | MAGNIFI | Guest Blogs
NEW RECRUITS FUEL GROWTH PLANS
We’re over the moon to announce we’ve recruited two more talented people ...
CREATIVE FOR A CAUSE – TEAM CHIPPY
Working in the healthcare sector, we’re well versed in conversations about saving lives and improving quality ...
OPTIMISING AGENCY RELATIONS –THE MARKETER’S GUIDE
Heads up client side marketers, product managers and brand guardians. Unless your brand’s in its infancy, ...
MAGNIFI: MARKETING FULFILMENT – A BALANCING ACT
You pull out all the stops to develop new branded assets for your field force, to ...
MAGNIFI: PATIENT NONADHERENCE – THE $637BN PARADOX
In search of an answer to the $637 billion question, we explore the issues surrounding the ...
MAGNIFI: CLIENT–AGENCY RELATIONS: HOW DO YOU PLAY THE GAME?
Whether we’re talking about our 9–5 life or what happens when we leave the office, relationships ...
POSSIBILITY AND THE POWER OF ‘IF’
Every brand matures and evolves along with its audience. Having settled into new IGNIFI offices over ...
IF A PICTURE PAINTS A THOUSAND WORDS… IMAGINE WHAT A MOVING ONE CAN DO
IGNIting interest and promoting FIdelity The IGNIFI team has worked on some fantastic ...
MAGNIFI: ARTIFICIAL INTELLIGENCE IN HEALTHCARE
No longer the stuff of science fiction, artificial intelligence (AI) in healthcare seems to be slowly ...
INFOGRAPHIC: THE IBS HEALTHCARE EXPERIENCE
We’ve created this infographic to graphically summarise our exploration of healthcare experiences at the interface between ...
MAGNIFI: MORE TELL, LESS SELL – HCP-CENTRICITY
How can we communicate with healthcare professionals (HCPs) without understanding a bit about their specific challenges ...
MAGNIFI: UNDERSTANDING IBS
It’s common. It’s debilitating. We’re talking about IBS. In this issue of MAGNIFI we explore the ...
