We're a rare breed
Our specialist interest in rare disease
IGNIFI's experience in developing creative and digital marketing communications for orphan therapies allows us to understand the specific challenges faced by healthcare brands in the rare disease space. Working in partnership with brands to educate, inform and motivate healthcare professionals to act is at the heart of what we do, driving positive outcomes for patients with rare conditions and their carers too.
OUR RARE DISEASE EXPERIENCE:
Lack of awareness, poorly defined pathways and the 'diagnostic odyssey' are all common themes, as is the need for patient engagement and collaboration.
We recognise that every rare disease and patient journey is unique. Coupled with our flexible approach, we are well-matched to deliver impactful communications tailored to this specialised landscape.
The patient journey with a rare disease is very different to more prevalent conditions. Explore the challenges faced by rare disease patients with our interactive infographic below:
INSIGHTS
PUTTING RARE DISEASE UNDER THE MICROSCOPE: WHY A DEEPER UNDERSTANDING OF GENETICS COUNTS
Our genetic makeup has a significant role in health and disease. In this blog, we will ...
MEET THE TEAM: LAURA POWELL-GALLOWAY, SENIOR MEDICAL ACCOUNT MANAGER
Meet Dr Laura Powell-Galloway, our Senior Medical Account Manager. In our latest blog, and the first ...
HOW WHOLE GENOME SEQUENCING IS REVOLUTIONISING THE RARE DISEASE PATIENT EXPERIENCE
As mentioned in our Rare Disease Day blog earlier this year, whole genome sequencing (WGS) projects ...
