You pull out all the stops to develop new branded assets for your field force, to refresh their library of sales tools, to give them everything they need to excel… but only when the shiny new materials are printed, packed and distributed to the right people on deadline can you and your marketing fulfilment team exhale.

We’re talking fulfilment; the final hurdle in the marketing chain that can make or break a campaign. Written by our own fulfilment specialist, Susan Conlon, read our marketer’s guide to optimising the fulfilment process, overcoming the pitfalls and working smart to help ensure all your campaigns are delivered with polish.

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Posted by Susan Conlon
Fulfilment Manager

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