Laura Smith, Author at IGNIFI

IF A PICTURE PAINTS A THOUSAND WORDS… IMAGINE WHAT A MOVING ONE CAN DO

Laura Smith2021-11-18T17:16:30+00:003 December 2018|Creative, Digital|

IGNIting interest and promoting FIdelity The IGNIFI team has worked on some fantastic multifaceted projects over the ...

Laura Smith2021-11-18T17:16:49+00:004 November 2018|Digital, Human Health, MAGNIFI|

No longer the stuff of science fiction, artificial intelligence (AI) in healthcare seems to be slowly becoming a reality. The ...

Laura Smith2021-11-18T17:17:12+00:0017 September 2018|Human Health|

We’ve created this infographic to graphically summarise our exploration of healthcare experiences at the interface between patients with IBS and ...

Laura Smith2021-11-18T17:17:32+00:007 September 2018|MAGNIFI, Marketing|

How can we communicate with healthcare professionals (HCPs) without understanding a bit about their specific challenges and needs? The answer ...

Laura Smith2021-11-18T17:17:45+00:0026 July 2018|Human Health, MAGNIFI|

It’s common. It’s debilitating. We’re talking about IBS. In this issue of MAGNIFI we explore the insights of patients suffering ...

Laura Smith2021-11-18T17:18:02+00:001 July 2018|Digital, Human Health, MAGNIFI|

We take a look at the wearables craze and seek to find out what place they have in affecting actual ...

Laura Smith2021-11-18T17:20:01+00:0021 June 2018|Marketing, We Are IGNIFI|

Since blogging became mainstream in the noughties, we’ve seen many a B2B blog launched with great gusto, only to fizzle out ...