On Friday, Group Account Director, Sarah Thompson, and Digital Engagement Manager, Laura Smith attended the 2026 Veterinary Marketing Association (VMA) Awards in London. We are thrilled to announce that IGNIFI were ‘highly commended’ in the social campaign category.

In animal health, many still think of ‘prevention’ in the traditional sense – vaccines, parasite control, annual check-ups. But what if the next frontier isn’t simply preventing disease but anticipating it? What if subtle shifts in behaviour, physiology or environment could indicate that an animal is diverging from wellness, long before any clinical signs appear? That’s the promise of predictive wellness, […]

Building on our previous blog about the confidence and capability gap in vet practices, it’s clear that industry marketers need to offer more than just materials when promoting their products. While most practices are keen to improve their marketing, many lack the time, training, or confidence to do so effectively. What’s needed now isn’t just […]

In today’s competitive animal health market, industry marketers are under constant pressure to not only promote products but also provide additional value to veterinary practices. The most successful brands recognise that practice teams need more than just product information, they need support, confidence, and tools that make their everyday work easier. At IGNIFI, we’ve been […]

On Friday, Group Account Director, Sarah Thompson, and Managing Director, John Horn,  attended the 2025 Veterinary Marketing Association (VMA) awards in London. This year marked our second consecutive year sponsoring the ‘International Marketing Award’ category.

On Friday, IGNIFI Digital Director, Craig Lambert, and Senior Account Manager, Liam Murtha, attended the 2024 Veterinary Marketing Association (VMA) Awards in London. We are thrilled to announce that IGNIFI were announced as winners of the ‘Digital Innovation’ Award and were also ‘highly commended’ in the Point of Sale category.

Since the Covid pandemic there has been a major change to the way healthcare is delivered, including animal healthcare. Online services, tools and telehealth have become the preferred choice for many pet owners. Our latest blog delves into this transformation and explores how brands can effectively engage with vets and consumers in the era of […]

Last Friday Group Account Director, Sarah Thompson, and Account Manager, Liam Murtha, attended the 2023 Veterinary Marketing Association (VMA) awards in London. We are thrilled to announce that IGNIFI were ‘highly commended’ in four award categories this year.

Image by the Veterinary Marketing Association 2022 Last Friday, IGNIFI team members Sarah Thompson, Dave Watson and Liam Murtha were extremely excited to attend the 2022 Veterinary Marketing Awards – our first in-person event since the start of the pandemic.