IGNIFI new Group Account Director Sarah Thompson, New Account Director Claire Hodgson

This month sees a few changes to the structure of the IGNIFI team, including the promotion of Claire Hodgson to Account Director. In this blog we discuss these changes and how they will help us toward our business goals.

Our new Account Director

Having been an integral part of the IGNIFI team for 12 years now, Claire is a familiar face and trusted contact point for many of our clients. The experience and relationship building that Claire gained both within our agency and through working on the client side of the industry, along with her team management and development contribution make her an ideal candidate for the role of an Account Director.

Claire initially joined us after working as a client during her time with Nike UK, where she worked as both the Retail Marketing Manager and Customer Service Manager. Through many shared projects, Claire got to know the culture at IGNIFI and was excited by the opportunity to work from our North East headquarters with a wide range of well-known UK and global clients.

In the time since joining our team, Claire has gained experience across a range of channels, clients and therapy areas, with some highlights including:

  • Acting as the main contact point for an infant nutrition client, working with both their local and global teams to create informative omnichannel HCP communications
  • Creating multiple deliverables across a variety of disciplines for in-person key opinion leader events
  • Helping a rare disease client develop and build a series of interactive and certified eLearning modules
  • Developing client potential through identifying growth areas where IGNIFI services can support client objectives

From managing daily responsibilities to delivering more out of the box thinking, Claire goes above and beyond to provide the best possible tailored advice and materials for her clients. Over the last year, with the support of our existing team, Claire’s job role has expanded further to include a greater focus on strategy, and with the introduction of Account Executive Intern Ellie to the team, Claire has also become more involved in overall team development.

Taking all of this into account, Claire has rightfully progressed into the role of Account Director, where she will continue to take a more leading role with her existing client base alongside a wider range of accounts, whilst still being supported by the wider team.

A new role for Sarah and a new team member

While Claire becomes an Account Director, existing Account Director Sarah Thompson will be taking on the newly created position of Group Account Director. Like Claire, Sarah has also demonstrated her ability to go the extra mile in her existing job role, both establishing herself in a leading role within the Client Services Team but also taking on more responsibility in areas such as new client acquisition and involvement in the overall business direction of IGNIFI.

As Group Account Director, Sarah will be maintaining her current responsibilities as a senior Account Director, whilst using her experience and skills to help hone the talent of IGNIFI’s wider client services team, especially our graduate talent. Sarah will also contribute her client insight to IGNIFI’s overall development and strategy as part of our Senior Management Team.

Beyond the changes within our Client Services Team, we’ve also recently welcomed a new addition to our Digital Team with Web Developer Sebastian Janik who we will be getting to know more in our upcoming blog.

“These senior promotions reflect Claire and Sarah’s outstanding work and the key roles they play helping create, direct and deliver exceptional projects while at the same time nurturing new talent within the IGNIFI client services team as the company continues to expand.”

-Dave Watson, Managing Director

To keep up to date with the latest news from within the IGNIFI team and to read our next blog as soon as it is published, remember to follow us on LinkedIn along with our other social channels

Posted by Dave Watson
Managing Director

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