On Friday, Group Account Director, Sarah Thompson, and Managing Director, John Horn,  attended the 2025 Veterinary Marketing Association (VMA) awards in London. This year marked our second consecutive year sponsoring the ‘International Marketing Award’ category.

As the complexity of rare diseases continues to challenge traditional treatment and diagnostic methods, artificial intelligence (AI) is emerging as a transformative tool. It enables the repurposing of existing drugs for rare disease treatments and offers faster, more accurate diagnoses for patients. In this blog, we explore the evolving role of AI in drug repurposing […]

In a dynamic marketplace, staying relevant is crucial for any brand. A brand refresh is a key step to maintain connection with your audience, especially when it comes to your visual identity and messaging. IGNIFI recently underwent this process, culminating in a new ‘Brand Book’ that is currently being rolled out across our assets and platforms. This […]

We are excited to share that IGNIFI has secured 19th place in the 2024 PMLiVE’s Top Forty Creative Healthcare Agencies UK list.

Yesterday, our Digital Director, Craig Lambert and Senior Account Manager, Ellie Gratton attended the 2024 PM Society Digital Awards ceremony in London. Back in July, our team were thrilled to discover that IGNIFI had been selected as a finalist for ‘Digital Agency of the Year’ for the second year in a row.

In our latest ‘Meet the Team’ blog, we’re excited to introduce you to our Digital Designer, Beth Clayton. In this blog we explore Beth’s digital expertise and her role at IGNIFI.

Artificial Intelligence (AI) presents a transformative opportunity for healthcare marketing within Veeva CRM. Its capabilities for hyper-personalisation, predictive analytics, and AI-powered content creation can take a microscope to marketing so that everything is done on a much more granular level. But where does that leave us? Is AI set to take over completely?

Our previous blogs in this series explored the power of Artificial Intelligence (AI) to personalise marketing for individual healthcare professionals (HCPs). Now, we enter the world of predictive analytics. AI in Veeva can anticipate HCP reactions and behaviours, allowing for hyper-personalised journeys at scale. Imagine knowing HCP needs before they arise. Veeva, with AI can […]

On Friday, IGNIFI Digital Director, Craig Lambert, and Senior Account Manager, Liam Murtha, attended the 2024 Veterinary Marketing Association (VMA) Awards in London. We are thrilled to announce that IGNIFI were announced as winners of the ‘Digital Innovation’ Award and were also ‘highly commended’ in the Point of Sale category.

In our first blog of this series, we explored how Artificial Intelligence (AI) empowers Veeva users to deliver highly personalised marketing experiences. Now, let’s delve deeper. By leveraging Veeva CRM's data and AI capabilities, we can unlock the true power of hyper-personalisation, allowing you to seamlessly orchestrate omnichannel marketing campaigns that resonate with each customer […]