digital healthcare marketing • IGNIFI • blog

Our collection of blogs discussing the latest insights and industry trends in digital for healthcare marketers.

We share our expertise gained from working on a wide range of digital projects including website development, Veeva and Articulate.

HOW TO TRANSFORM YOUR HEALTHCARE BRAND MARKETING FROM MULTI-CHANNEL TO OMNICHANNEL

Laura Smith2023-11-10T16:19:02+00:0028 September 2023|Digital, Marketing|

In a previous blog, we outlined the role of omnichannel in healthcare and the importance of personalised communications with the ...

Laura Smith2023-10-24T15:25:06+00:0021 September 2023|Digital, Marketing, We Are IGNIFI|

Last week Group Account Director, Sarah Thompson and Digital Director, Craig Lambert attended the 2023 PM Society Digital Awards in ...

Laura Smith2023-10-31T16:43:29+00:006 July 2023|Digital, Marketing|

The concept of omnichannel often gets confused with multichannel, with many pharma companies believing they are operating omnichannel when in ...

Laura Smith2023-10-24T15:25:33+00:0030 June 2023|Digital, Marketing|

Social media channels are now a key part of how brands and audiences connect and communicate. Audiences are no longer ...

Jake Watson2023-10-24T15:25:59+00:0030 March 2023|Digital, Human Health, Marketing|

Back in 2018, we published a whitepaper discussing the growing trend of wearables in healthcare, along with the impact that ...

Laura Smith2023-02-28T12:13:16+00:0028 February 2023|Digital, Human Health, Marketing|

For Rare Disease Awareness Day 2023, the IGNIFI team wanted to highlight the difficulties faced by the 300 million people worldwide ...

Laura Smith2023-02-22T11:27:51+00:0022 February 2023|Digital, We Are IGNIFI|

We are thrilled to be sharing more exciting news about the IGNIFI team. Our Digital Designer Lucy Rimmer has been ...

Social media campaigns are an essential part of how a multitude of brands attract, engage and guide their audiences through ...

Recently, we’ve seen two new faces join our creative studio. In this blog, we’re introducing Matt and Amy, along with ...

Laura Smith2022-04-06T11:26:52+00:001 April 2022|Digital, Human Health, Marketing|

We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent ...