MAGNIFI: ARTIFICIAL INTELLIGENCE IN HEALTHCARE
No longer the stuff of science fiction, artificial intelligence (AI) in healthcare seems to be slowly becoming a reality. The ...
INFOGRAPHIC: THE IBS HEALTHCARE EXPERIENCE
We’ve created this infographic to graphically summarise our exploration of healthcare experiences at the interface between patients with IBS and ...
MAGNIFI: MORE TELL, LESS SELL – HCP-CENTRICITY
How can we communicate with healthcare professionals (HCPs) without understanding a bit about their specific challenges and needs? The answer ...
MAGNIFI: UNDERSTANDING IBS
It’s common. It’s debilitating. We’re talking about IBS. In this issue of MAGNIFI we explore the insights of patients suffering ...
MAGNIFI: WEARABLES AND HEALTHCARE
We take a look at the wearables craze and seek to find out what place they have in affecting actual ...
WHY BLOG? WHY NOW?
Since blogging became mainstream in the noughties, we’ve seen many a B2B blog launched with great gusto, only to fizzle out ...
