With the buzz around Digital Transformation intensified by the impact of COVID-19, now more than ever pharma clients are escalating digital as their primary conversation channel. At IGNIFI, we’ve been working hard behind the scenes to make online collaboration as easy as possible, helping clients engage effectively with their healthcare professional audiences in these unprecedented times. The digital platform of choice for the life sciences industry is Veeva – a high-level, cloud-based CRM supertool that IGNIFI has been working with our clients on for years now.
IGNIFI is a Veeva Full-Service Content Partner, with staff accredited in business and technical certification for all key Veeva apps (CLM, Engage, PromoMats and Approved Email), further bolstering our digital capacity.
A changing landscape
During the COVID-19 crisis, one of the key setbacks in our industry has been the lack of access to HCPs. While increasing workloads have made catching the time and attention of HCPs a challenge for years, the prevention of all face-to-face meetings has uncovered some weaknesses in our current system.
Luckily, online software for remote e-detailing already exists. It is now up to marketing agencies, pharma companies and reps themselves to effectively put them into practice. If we can do this successfully, we can minimise the impact of this setback and even transform the way we communicate going forward.
Here at IGNIFI, many of our clients are working with Veeva apps, and so we know how useful they can be for digital working. This made Veeva the obvious choice for expanding our remote-detailing offering to clients.
In short, Veeva provides a platform for:
- Remote detailing to HCPs where face-to-face is not possible
- Video conferencing
- Sharing of compliant content online
- Increasing reach in extensive territories
- Activity tracking
- Omnichannel marketing
What does this mean for our clients?
IGNIFI’s Veeva partnership coupled with individual certification of IGNIFI personnel means that we can help clients get the most out of their existing Veeva subscriptions, along with guiding clients seamlessly into new ways of working.
This can be achieved through either creating new content that is purpose built for these digital platforms or repurposing existing content. We are here to help you get the most out of your communications materials in a way that works online; facilitates remote communication; is technically sound; and integrates with your CRM system.
We are all facing changes to the way we work while accelerating towards digital transformation, at IGNIFI we want to make what may feel like a big transition as hassle-free as possible for our clients.
In the past few months, our industry has seen a six-time increase in call times for reps when compared to their standard for face-to-face meetings. Remote detailing allows us to reallocate the time and money spent on commuting, allowing the calls themselves to become longer and more focussed. Despite being adopted by many out of necessity, this remote form of working may well be the more efficient option going forward.
IGNIFI staff are accredited in business and technical certification for all key Veeva apps: get in touch with us to find out more about Veeva and how we can help you to adapt your content.
Posted by Sarah Thompson
Group Account Director
