Social media channels are now a key part of how brands and audiences connect and communicate. Audiences are no longer passive recipients to brand messaging; two-way communication is an expectation and not just a desirable. In our previous blog ‘Social Media and Healthcare Brands’ we shared our insight into why many health and pharma companies […]

Social media campaigns are an essential part of how a multitude of brands attract, engage and guide their audiences through the customer journey. But in our experience, many healthcare and pharma companies are still reluctant to utilise social channels as part of their engagement strategies. In this blog, we discuss some of the reasons behind […]