In our first blog of this series, we explored how Artificial Intelligence (AI) empowers Veeva users to deliver highly personalised marketing experiences. Now, let’s delve deeper. By leveraging Veeva CRM's data and AI capabilities, we can unlock the true power of hyper-personalisation, allowing you to seamlessly orchestrate omnichannel marketing campaigns that resonate with each customer […]

The concept of omnichannel often gets confused with multichannel, with many pharma companies believing they are operating omnichannel when in fact it is a multichannel approach. In this blog, we go beyond the omnichannel buzzword explaining the key considerations for healthcare marketers and how modular content can help to deliver personalised communications in the transition […]