In our latest ‘Meet the Team’ blog, we’re excited to introduce you to our Digital Designer, Beth Clayton. In this blog we explore Beth’s digital expertise and her role at IGNIFI.

In this blog, we’re examining men’s health from a marketing perspective. For years, we have seen efforts to engage men in the healthcare space centre around typically ‘masculine’ messages. Here we discuss these efforts in more detail, their success, and the potential pitfalls of focussing a campaign around the more traditional ideas of masculinity.