As the complexity of rare diseases continues to challenge traditional treatment and diagnostic methods, artificial intelligence (AI) is emerging as a transformative tool. It enables the repurposing of existing drugs for rare disease treatments and offers faster, more accurate diagnoses for patients. In this blog, we explore the evolving role of AI in drug repurposing […]

In our last rare disease blog, we explored how a patient-centric approach can better equip healthcare professionals (HCPs) to guide patients on their rare disease journey. In our latest blog, we review how approaches to rare disease differ across the globe, the impact that this has on patients, and how better awareness of rare conditions […]

In our previous rare disease blog, we explored the advancements in genetic sequencing and how it is revolutionising research in this field. We also discussed the exciting possibilities it brings for diagnosis and treatment methods. In this blog, we will take a look at how treatments of rare conditions can be personalised beyond genetics and […]

Our genetic makeup has a significant role in health and disease. In this blog, we will explore how well we understand the genetic components of rare disease, and what is being done to improve diagnosis and treatment outcomes for patients.

Back in 2018, we published a whitepaper discussing the growing trend of wearables in healthcare, along with the impact that this could potentially have on both patients and the healthcare system. In the time since that article was published, the use of wearable tech in healthcare has grown and diversified at a rapid speed. In […]

For Rare Disease Awareness Day 2023, the IGNIFI team wanted to highlight the difficulties faced by the 300 million people worldwide living with a rare disease.1 Like their disease, the patient journey of those living with a rare health condition is rarely straightforward. Take a look at our interactive infographic to view their challenges from symptoms […]

In this blog, we’re examining men’s health from a marketing perspective. For years, we have seen efforts to engage men in the healthcare space centre around typically ‘masculine’ messages. Here we discuss these efforts in more detail, their success, and the potential pitfalls of focussing a campaign around the more traditional ideas of masculinity.

For Diabetes Awareness Week 2022, we wanted to discuss diabetes as a chronic condition, and the increasing importance of home-based disease management. As diabetes affects a wide demographic of patients, it’s important that there are a range of different management tools in place. In this blog, we discuss three important features that patients may look […]

As mentioned in our Rare Disease Day blog earlier this year, whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in research, diagnosis, and early interventions for rare diseases. Since the Human Genome Project was completed in 2003,1 sequencing techniques have progressed in leaps and bounds, increasing […]

Following on from Allergy Awareness Week 2022, we’re continuing the discussion about food allergies and the experiences of those who live with them. In this blog, we discuss the current ‘avoidance’ approach to allergies and how this impacts allergy sufferers as consumers, along with new research that has the potential to relieve some of the […]

We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women are treated in healthcare and the upcoming reveal of the new Women’s Health Strategy in the UK, we’re expecting to see big changes in the women’s health landscape. In this […]

There are thought to be around 300 million people worldwide living with a rare disease at any given time.1 While their conditions and symptoms will vary, many aspects of their experience are shared. Following on from Rare Disease Day 2022, we decided to take a deeper look into the patient journey of those living with a […]