Yesterday, our Digital Director, Craig Lambert and Senior Account Manager, Ellie Gratton attended the 2024 PM Society Digital Awards ceremony in London. Back in July, our team were thrilled to discover that IGNIFI had been selected as a finalist for ‘Digital Agency of the Year’ for the second year in a row.

Artificial Intelligence (AI) presents a transformative opportunity for healthcare marketing within Veeva CRM. Its capabilities for hyper-personalisation, predictive analytics, and AI-powered content creation can take a microscope to marketing so that everything is done on a much more granular level. But where does that leave us? Is AI set to take over completely?

Our previous blogs in this series explored the power of Artificial Intelligence (AI) to personalise marketing for individual healthcare professionals (HCPs). Now, we enter the world of predictive analytics. AI in Veeva can anticipate HCP reactions and behaviours, allowing for hyper-personalised journeys at scale. Imagine knowing HCP needs before they arise. Veeva, with AI can […]

Veeva CRM has become the cornerstone of healthcare and life sciences companies’ efforts to manage customer relationships and interactions with healthcare professionals (HCPs). However, the landscape is rapidly changing with thanks to Artificial Intelligence (AI), which holds immense potential to revolutionise the way we leverage Veeva CRM for even more effective and personalised HCP engagement. […]

Since the Covid pandemic there has been a major change to the way healthcare is delivered, including animal healthcare. Online services, tools and telehealth have become the preferred choice for many pet owners. Our latest blog delves into this transformation and explores how brands can effectively engage with vets and consumers in the era of […]

Digital marketing serves as a critical component within a successful omnichannel strategy, guaranteeing seamless experiences for healthcare professionals and patients across various online platforms. It plays a pivotal role in enhancing brand visibility, driving engagement, and fostering meaningful relationships. Our IGNIFI digital auditing guide is purposefully crafted to facilitate a change in perspective, offer valuable […]

Last week Group Account Director, Sarah Thompson and Digital Director, Craig Lambert attended the 2023 PM Society Digital Awards in London. The team were thrilled to find out back in July that we had been shortlisted as a finalist in 3 categories which included ‘Digital Agency of the Year’ in our first year of entry.