In a dynamic marketplace, staying relevant is crucial for any brand. A brand refresh is a key step to maintain connection with your audience, especially when it comes to your visual identity and messaging. IGNIFI recently underwent this process, culminating in a new ‘Brand Book’ that is currently being rolled out across our assets and platforms. This […]

Your brand identity is a part of everything you do, so keeping a consistent look and feel is essential for your customers to understand who you are and what you stand for. However, it’s equally important to review your visual identity regularly to be sure it reflects your brand’s current value proposition. In this blog, […]