As the complexity of rare diseases continues to challenge traditional treatment and diagnostic methods, artificial intelligence (AI) is emerging as a transformative tool. It enables the repurposing of existing drugs for rare disease treatments and offers faster, more accurate diagnoses for patients. In this blog, we explore the evolving role of AI in drug repurposing […]

Artificial Intelligence (AI) presents a transformative opportunity for healthcare marketing within Veeva CRM. Its capabilities for hyper-personalisation, predictive analytics, and AI-powered content creation can take a microscope to marketing so that everything is done on a much more granular level. But where does that leave us? Is AI set to take over completely?

Our previous blogs in this series explored the power of Artificial Intelligence (AI) to personalise marketing for individual healthcare professionals (HCPs). Now, we enter the world of predictive analytics. AI in Veeva can anticipate HCP reactions and behaviours, allowing for hyper-personalised journeys at scale. Imagine knowing HCP needs before they arise. Veeva, with AI can […]

In our first blog of this series, we explored how Artificial Intelligence (AI) empowers Veeva users to deliver highly personalised marketing experiences. Now, let’s delve deeper. By leveraging Veeva CRM's data and AI capabilities, we can unlock the true power of hyper-personalisation, allowing you to seamlessly orchestrate omnichannel marketing campaigns that resonate with each customer […]

Veeva CRM has become the cornerstone of healthcare and life sciences companies’ efforts to manage customer relationships and interactions with healthcare professionals (HCPs). However, the landscape is rapidly changing with thanks to Artificial Intelligence (AI), which holds immense potential to revolutionise the way we leverage Veeva CRM for even more effective and personalised HCP engagement. […]