In this blog, we’re introducing an exciting new addition to our senior team, Strategic Healthcare Director
Joe McCarthy. We discuss his extensive knowledge of the healthcare industry which has been gained from working with a range of pharmaceutical brands and what we believe this newly created role will bring to IGNIFI and to our clients.

Introducing Joe

With over 30 years’ work experience client side in the healthcare and pharmaceutical industry, Joe brings significant additional industry insight and knowledge to IGNIFI. Joe’s most recent role before joining us was as Marketing Manager at Pharmacosmos where he was responsible for delivery of strategic plans in established and emerging therapy areas and led the transition of their iv iron into the digital space.

Prior to joining Pharmacosmos, Joe spent over 18 years working for Boehringer Ingelheim where his roles spanned a range of brands and therapy areas including respiratory, cardiovascular and diabetes. He played a key part in the launch and consolidation of major brands gaining extensive experience developing and executing campaigns, whilst building KOL advocacy and networks.

Joe started his career in healthcare at Wyeth Laboratories where he worked for over 9 years in hospital and medical sales roles. He has a wealth of first-hand experience and understanding about the types of marketing assets needed to support sales teams and their processes when working with healthcare professionals.

It’s an exciting time to be joining IGNIFI as it continues to grow and collaborate with more clients. I look forward to working with the team and clients to help turn their ideas into reality and transform the lives of patients

– Joe McCarthy, IGNIFI Strategic Healthcare Director

What will the role of Strategic Healthcare Director bring to our team and our clients?

We are thrilled to have Joe working as part of the IGNIFI team and are excited by what he can offer existing and prospective clients. His extensive strategic marketing insight will provide guidance and inspiration and can help lead strategic direction and problem solving for our clients’ healthcare campaigns.

Joe is already immersing himself in client brands and is ready to provide added value healthcare intelligence in and around HCP interaction, channel recommendations and competitors. This will allow IGNIFI to work with our clients to translate these insights into creative communication solutions across different communication and digital engagement channels used within the healthcare industry, including VEEVA .

Joe will be working closely with our Creative, Digital, Content and Client Services teams to offer ongoing specialist strategic contribution and evaluation of materials we produce, aiding the consistent production of contemporary, high-quality assets for our clients. He will also collaborate with our Digital Engagement team to share industry knowledge that can shape our client Digital Engagement offering, helping ensure our own marketing enhances IGNIFI’s agency profile with material relevant to our target audiences.

Joe’s experience, knowledge and enthusiasm made him the perfect choice for this key role which further strengthens our senior team. This strategic appointment, alongside recruitment in other areas, increases IGNIFI’s capability and capacity – further enhancing the support we can provide to clients in 2023

– John Horn, IGNIFI Operations Director

To find out more about how IGNIFI can work with you to apply our insight and expertise to develop effective communication campaigns please get in touch.

Posted by John Horn
Managing Director

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