Sarah’s first introduction to IGNIFI was in 2010 while working as a Marketing Assistant for one of our previous pharmaceutical clients. Sarah decided to make the jump to the agency side of the industry and has been with IGNIFI ever since. In her 11+ years of working within our client services team, Sarah has gained significant experience managing and directing traditional marketing and omni-channel digital campaigns from start to finish.
Now an established Account Director, Sarah draws on her experience to provide project direction and strategic insight to her clients, which include both human and animal healthcare companies and span a range of therapy areas such as: women’s health, rare diseases, oncology, gastroenterology, medical devices, prescription-only medications, over the counter products and more. Sarah particularly enjoys getting involved with collaborative cross-functional projects which allow for the production of a rich set of campaign assets such as e-detail aids, video and animations, social media campaigns and either virtual or in-person events.