We're a rare breed
Our specialist interest in rare disease
IGNIFI's experience in developing creative and digital marketing communications for orphan therapies allows us to understand the specific challenges faced by healthcare brands in the rare disease space. Working in partnership with brands to educate, inform and motivate healthcare professionals to act is at the heart of what we do, driving positive outcomes for patients with rare conditions and their carers too.
OUR RARE DISEASE EXPERIENCE:
Lack of awareness, poorly defined pathways and the 'diagnostic odyssey' are all common themes, as is the need for patient engagement and collaboration.
We recognise that every rare disease and patient journey is unique. Coupled with our flexible approach, we are well-matched to deliver impactful communications tailored to this specialised landscape.
The patient journey with a rare disease is very different to more prevalent conditions. Explore the challenges faced by rare disease patients with our interactive infographic below:
INSIGHTS
AI FOR RARE DISEASE: ACCELERATING DRUG REPURPOSING AND DIAGNOSIS
As the complexity of rare diseases continues to challenge traditional treatment and diagnostic methods, artificial intelligence ...
RARE DISEASE ACROSS THE GLOBE – DIFFERENCES IN APPROACHES
In our last rare disease blog, we explored how a patient-centric approach can better equip healthcare ...
MISDIAGNOSED AND MISUNDERSTOOD: THE BENEFITS OF A PATIENT-CENTRIC APPROACH FOR RARE DISEASE
In our previous rare disease blog, we explored the advancements in genetic sequencing and how it ...
