The PM Society Digital Awards celebrates the best in digital communications and recognises campaigns that push the boundaries of innovation and effectiveness within the pharmaceutical and healthcare sectors.
The ‘Digital Agency of the Year’ prize is awarded to an agency that has produced outstanding digital work, including omnichannel programmes and has successfully managed and responded to client needs.
Our submission for this award included a very creative 30-minute presentation from our digital team which emphasised the impact of the work IGNIFI has carried out for our client brands and was supported by some very positive client testimonials.
IGNIFI were also shortlisted as a finalist in the following categories:
• Brand promotion
• Evolving campaigns for success
Both submissions were for a digital sales aid (DSA) project we worked on with one of our rare disease clients, where we mapped the different selling scenarios and embedded behavioural science (B-Sci) to enhance an existing linear DSA to create a new, more impactful DSA.
You can view our submissions in the PM Society Awards 2023 results brochure .