This month’s edition of ‘Meet the Team’ is all about Digital Engagement Manager, Laura Smith. In this blog, we discuss Laura’s experience and her role at IGNIFI.
Marketing Magnate
Joining IGNIFI in 2020, Laura arrived with a wealth of marketing experience, gained across a range of in-house roles and freelance consultancy. After graduating from Northumbria University with an honours degree in Corporate Management, Laura spent 17+ years working in marketing across a diverse range of sectors, including energy, professional services, legal, research and retail.
Laura’s most recent role was as Head of Marketing for a legal sector-oriented research and market analysis firm. In this role, Laura was responsible for all campaigns and marketing channels, including the production and distribution of press releases. Becoming the main contact for press enquiries from global media outlets like ‘Bloomberg’ and ‘Law.com’, Laura arrived at IGNIFI with rich experience in working with high-profile clients.
Alongside her professional experience, Laura has expanded her skillset with active further study and CPD. Holding a PRINCE 2 Project Management Foundation Qualification and undertaking a Professional Diploma in Digital Marketing with the Digital Marketing Institute in 2019, Laura’s marketing expertise sharply amplifies IGNIFI’s digital capabilities and offerings.
Building Healthy Campaigns
Today, Laura draws upon her rich marketing experience to implement and support dynamic digital strategies for IGNIFI’s clients and internal marketing campaigns. Leading on IGNIFI’s social media channels, inbound and outbound marketing campaigns, Laura has added pharmaceutical and life sciences marketing expertise to her repertoire.
While largely preoccupied with IGNIFI’s internal marketing needs, Laura also works closely with IGNIFI’s Managing Director and Client Services team to support client projects with a digital focus. Recently, Laura worked with one of our long-standing clients to gain a comprehensive understanding of their company-wide global analytics reporting system. Through her expertise, she crafted customised dashboards for the brand team, supporting and enabling them to effortlessly grasp key behaviour trends. Furthermore, Laura’s insightful analysis helped identify the most successful campaigns to drive traffic to their website.
Laura is always on-hand to answer questions and help clients to navigate the changing digital landscape through providing innovative content marketing strategies, developing engaging organic and paid social media campaigns and consulting on SEO strategies and best practices in the measurement and analysis of marketing campaigns.
Fun Fact
“I joined a local running club five years ago, and now find myself running at least 30 miles per week.”
Posted by Jake Watson
Account Executive
