Data has shown that as a society, consumer and business digital adoption moved forward five years in the space of eight weeks1 when the COVID-19 pandemic hit. For most, virtual ways of working and delivering services were not just desirable but essential. Healthcare has been no exception to this, and for IGNIFI in 2020, our focus was supporting our clients with their rapid digital transformations.
This fast-paced digital adoption has led to changes in consumer preferences and how they interact with brands. For certain age groups, this was not a difficult process, and it has only strengthened the expectations they place on brands for digital experiences, even as lockdown restrictions ease.
In our latest blog, we look at the Millennial generation and discuss why for marketers the demand for digital services and campaigns will remain as important as ever to this demographic as we move through 2021 and beyond.