Laura joined IGNIFI in 2020 as our Digital Engagement Manager. Her 13 years’ experience in both in-house marketing leadership roles and as a freelance consultant have allowed her to hone her skills working across a variety of industries including energy, professional services and legal. This has given her a versatile and wide-ranging knowledge of marketing and digital that allowed her to hit the ground running when joining us at a time of rapid digital transformation for the healthcare industry.
Day-to-day, Laura is responsible for implementing measurable, and continuously evolving digital strategies for both client campaigns and our own internal marketing systems. Laura is always on-hand to answer questions and help clients to navigate the changing digital landscape through providing innovative content marketing strategies, engaging social media campaigns and SEO strategies and advice on the best practices in measurement and analysis of marketing campaigns.