Lucy has been a vital part of the IGNIFI team since she joined us over 7 years ago. She has worked with all of our life science client brands, across a multitude of therapy areas developing digital design solutions for a wide variety of channels and formats.
In her current role, Lucy gets involved with an array of digital projects. This includes the creation of interactive eLearning modules utilising Articulate Storyline 360, developing animated web adverts, video, animations and producing high end PowerPoint presentations. Lucy is a highly proficient Veeva specialist and is responsible for the design and development of Veeva closed loop marketing (CLM) presentations, Veeva Approved Emails and fragments. Lucy also supports our clients with their CMS based website updates and maintenance.
In the time since joining our team Lucy has been involved with some key projects for our clients and some of her career highlights at IGNIFI include:
- Creating of a suite of eLearning modules that brought together both interactivity, animation and video. This elevated the content to ensure maximum engagement and interaction, delivering what would have normally been a quite “text heavy” topic in a manner that was both absorbing and memorable.
- Building a set of interactive expandable HTML adverts for our infant nutrition client. These combined animation and interactive quizzing and became their best performing adverts. This also allowed for collation of the quiz analytics which helped inform future targeted messaging.
In her new role, Lucy will be working closely with our Digital Director Craig, taking on further responsibilities to support with the development of engaging digital solutions and campaigns for our global and local clients.
Internally, Lucy’s new role will also see her more actively involved with mentoring and developing the skills of our more junior digital team members. This will allow us to widen our internal skillset further to stay at the forefront of healthcare and industry trends and provide our clients with the support they need developing omnichannel campaigns.