Back in 2018, we published a whitepaper discussing the growing trend of wearables in healthcare, along with the impact that this could potentially have on both patients and the healthcare system. In the time since that article was published, the use of wearable tech in healthcare has grown and diversified at a rapid speed. In […]

Social media campaigns are an essential part of how a multitude of brands attract, engage and guide their audiences through the customer journey. But in our experience, many healthcare and pharma companies are still reluctant to utilise social channels as part of their engagement strategies. In this blog, we discuss some of the reasons behind […]

Following the pledges by governments, businesses and even the NHS to reach a goal of ‘net zero’ emissions in order to help avoid the oncoming climate crisis, the first half of 2022 has seen these plans springing into action. In this blog, we take a look at some of the changes we are seeing in […]

As an agency, we work to briefs every day. Throughout the years we’ve seen them all: the good, the bad and the downright misleading. A good brief has the power to inspire and energise your partner agency, sparking inspiration and leading to exciting new ventures. A bad brief however, risks wasting time, energy and money, […]

In this blog, we’re examining men’s health from a marketing perspective. For years, we have seen efforts to engage men in the healthcare space centre around typically ‘masculine’ messages. Here we discuss these efforts in more detail, their success, and the potential pitfalls of focussing a campaign around the more traditional ideas of masculinity.

For Diabetes Awareness Week 2022, we wanted to discuss diabetes as a chronic condition, and the increasing importance of home-based disease management. As diabetes affects a wide demographic of patients, it’s important that there are a range of different management tools in place. In this blog, we discuss three important features that patients may look […]

As mentioned in our Rare Disease Day blog earlier this year, whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in research, diagnosis, and early interventions for rare diseases. Since the Human Genome Project was completed in 2003,1 sequencing techniques have progressed in leaps and bounds, increasing […]

Following on from Allergy Awareness Week 2022, we’re continuing the discussion about food allergies and the experiences of those who live with them. In this blog, we discuss the current ‘avoidance’ approach to allergies and how this impacts allergy sufferers as consumers, along with new research that has the potential to relieve some of the […]

We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women are treated in healthcare and the upcoming reveal of the new Women’s Health Strategy in the UK, we’re expecting to see big changes in the women’s health landscape. In this […]

There are thought to be around 300 million people worldwide living with a rare disease at any given time.1 While their conditions and symptoms will vary, many aspects of their experience are shared. Following on from Rare Disease Day 2022, we decided to take a deeper look into the patient journey of those living with a […]