In our first ‘Meet the Team’ blog of 2025, we’re introducing our Group Account Director, Sarah Thompson. We take a look at her extensive experience in the healthcare marketing industry and the key role she plays at IGNIFI.

We are excited to share that IGNIFI has secured 19th place in the 2024 PMLiVE’s Top Forty Creative Healthcare Agencies UK list.

In our last rare disease blog, we explored how a patient-centric approach can better equip healthcare professionals (HCPs) to guide patients on their rare disease journey. In our latest blog, we review how approaches to rare disease differ across the globe, the impact that this has on patients, and how better awareness of rare conditions […]

In our previous rare disease blog, we explored the advancements in genetic sequencing and how it is revolutionising research in this field. We also discussed the exciting possibilities it brings for diagnosis and treatment methods. In this blog, we will take a look at how treatments of rare conditions can be personalised beyond genetics and […]

Our genetic makeup has a significant role in health and disease. In this blog, we will explore how well we understand the genetic components of rare disease, and what is being done to improve diagnosis and treatment outcomes for patients.

Artificial Intelligence (AI) presents a transformative opportunity for healthcare marketing within Veeva CRM. Its capabilities for hyper-personalisation, predictive analytics, and AI-powered content creation can take a microscope to marketing so that everything is done on a much more granular level. But where does that leave us? Is AI set to take over completely?

Our previous blogs in this series explored the power of Artificial Intelligence (AI) to personalise marketing for individual healthcare professionals (HCPs). Now, we enter the world of predictive analytics. AI in Veeva can anticipate HCP reactions and behaviours, allowing for hyper-personalised journeys at scale. Imagine knowing HCP needs before they arise. Veeva, with AI can […]

In our first blog of this series, we explored how Artificial Intelligence (AI) empowers Veeva users to deliver highly personalised marketing experiences. Now, let’s delve deeper. By leveraging Veeva CRM's data and AI capabilities, we can unlock the true power of hyper-personalisation, allowing you to seamlessly orchestrate omnichannel marketing campaigns that resonate with each customer […]

Veeva CRM has become the cornerstone of healthcare and life sciences companies’ efforts to manage customer relationships and interactions with healthcare professionals (HCPs). However, the landscape is rapidly changing with thanks to Artificial Intelligence (AI), which holds immense potential to revolutionise the way we leverage Veeva CRM for even more effective and personalised HCP engagement. […]

In a previous blog, we outlined the role of omnichannel in healthcare and the importance of personalised communications with the suggestion of using modular content to support an omnichannel approach. No matter where pharma companies are in their digital journey, the migration from multichannel to omnichannel can present challenges for healthcare marketers. In our latest […]

The concept of omnichannel often gets confused with multichannel, with many pharma companies believing they are operating omnichannel when in fact it is a multichannel approach. In this blog, we go beyond the omnichannel buzzword explaining the key considerations for healthcare marketers and how modular content can help to deliver personalised communications in the transition […]

Social media channels are now a key part of how brands and audiences connect and communicate. Audiences are no longer passive recipients to brand messaging; two-way communication is an expectation and not just a desirable. In our previous blog ‘Social Media and Healthcare Brands’ we shared our insight into why many health and pharma companies […]