As an agency, we work to briefs every day. Throughout the years we’ve seen them all: the good, the bad and the downright misleading. A good brief has the power to inspire and energise your partner agency, sparking inspiration and leading to exciting new ventures. A bad brief however, risks wasting time, energy and money, […]

In this blog, we’re examining men’s health from a marketing perspective. For years, we have seen efforts to engage men in the healthcare space centre around typically ‘masculine’ messages. Here we discuss these efforts in more detail, their success, and the potential pitfalls of focussing a campaign around the more traditional ideas of masculinity.

For Diabetes Awareness Week 2022, we wanted to discuss diabetes as a chronic condition, and the increasing importance of home-based disease management. As diabetes affects a wide demographic of patients, it’s important that there are a range of different management tools in place. In this blog, we discuss three important features that patients may look […]

Recently, the new IGNIFI fulfilment app hit our milestone 2,000th order. Despite only having launched in January, we now find that 95% of orders are made through the platform. We caught up with Fulfilment Manager Susan Conlon to find out more about the stock app from both a user and supplier perspective and to find […]

As mentioned in our Rare Disease Day blog earlier this year, whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in research, diagnosis, and early interventions for rare diseases. Since the Human Genome Project was completed in 2003,1 sequencing techniques have progressed in leaps and bounds, increasing […]

Following on from Allergy Awareness Week 2022, we’re continuing the discussion about food allergies and the experiences of those who live with them. In this blog, we discuss the current ‘avoidance’ approach to allergies and how this impacts allergy sufferers as consumers, along with new research that has the potential to relieve some of the […]

We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women are treated in healthcare and the upcoming reveal of the new Women’s Health Strategy in the UK, we’re expecting to see big changes in the women’s health landscape. In this […]

Image by the Veterinary Marketing Association 2022 Last Friday, IGNIFI team members Sarah Thompson, Dave Watson and Liam Murtha were extremely excited to attend the 2022 Veterinary Marketing Awards – our first in-person event since the start of the pandemic.

At IGNIFI we’re extremely proud of the wealth of digital, marketing, creative and healthcare specific knowledge within our team. Collectively our team possess a wide range of experience through their diverse work and educational backgrounds. For National Careers Week 2022, we wanted to spotlight two of our senior team members, their day-to-day roles and the […]

There are thought to be around 300 million people worldwide living with a rare disease at any given time.1 While their conditions and symptoms will vary, many aspects of their experience are shared. Following on from Rare Disease Day 2022, we decided to take a deeper look into the patient journey of those living with a […]

Our fulfilment operations have remained a vital part of our business and services offered over the last 18-months, despite the growing demand for digital materials. We have recently updated our stock app, utilising our internal digital expertise to reflect the needs of our clients to manage their physical and digital assets simultaneously. In this blog, […]

Some really great news today for IGNIFI and the power of IF as we continue our development as a healthcare agency focused on the here and now but with an eye to the future too. IGNIFI is now part of Selbey Anderson – a group of independent creative agencies with specialist skill sets working across […]