Your brand identity is a part of everything you do, so keeping a consistent look and feel is essential for your customers to understand who you are and what you stand for. However, it’s equally important to review your visual identity regularly to be sure it reflects your brand’s current value proposition. In this blog, […]

In a previous blog, we outlined the role of omnichannel in healthcare and the importance of personalised communications with the suggestion of using modular content to support an omnichannel approach. No matter where pharma companies are in their digital journey, the migration from multichannel to omnichannel can present challenges for healthcare marketers. In our latest […]

Last week Group Account Director, Sarah Thompson and Digital Director, Craig Lambert attended the 2023 PM Society Digital Awards in London. The team were thrilled to find out back in July that we had been shortlisted as a finalist in 3 categories which included ‘Digital Agency of the Year’ in our first year of entry.

As part of our fundraising efforts in memory of our colleague and friend Claire Hodgson, the IGNIFI team got together to complete a 9-mile coastal walk on Sunday 17th September 2023. In our latest blog, we share more about our ‘IGNIFI Walk for Claire’ and give an update on our fundraising progress to date for […]

In March 2023, the IGNIFI team said goodbye to our friend and treasured colleague of 13 years, Claire Hodgson. In our latest blog, we discuss why we felt it was so important to fundraise in her memory and how we will be raising funds.

The concept of omnichannel often gets confused with multichannel, with many pharma companies believing they are operating omnichannel when in fact it is a multichannel approach. In this blog, we go beyond the omnichannel buzzword explaining the key considerations for healthcare marketers and how modular content can help to deliver personalised communications in the transition […]

Social media channels are now a key part of how brands and audiences connect and communicate. Audiences are no longer passive recipients to brand messaging; two-way communication is an expectation and not just a desirable. In our previous blog ‘Social Media and Healthcare Brands’ we shared our insight into why many health and pharma companies […]

Back in 2018, we published a whitepaper discussing the growing trend of wearables in healthcare, along with the impact that this could potentially have on both patients and the healthcare system. In the time since that article was published, the use of wearable tech in healthcare has grown and diversified at a rapid speed. In […]

Last Friday Group Account Director, Sarah Thompson, and Account Manager, Liam Murtha, attended the 2023 Veterinary Marketing Association (VMA) awards in London. We are thrilled to announce that IGNIFI were ‘highly commended’ in four award categories this year.

For Rare Disease Awareness Day 2023, the IGNIFI team wanted to highlight the difficulties faced by the 300 million people worldwide living with a rare disease.1 Like their disease, the patient journey of those living with a rare health condition is rarely straightforward. Take a look at our interactive infographic to view their challenges from symptoms […]

Social media campaigns are an essential part of how a multitude of brands attract, engage and guide their audiences through the customer journey. But in our experience, many healthcare and pharma companies are still reluctant to utilise social channels as part of their engagement strategies. In this blog, we discuss some of the reasons behind […]

Following the pledges by governments, businesses and even the NHS to reach a goal of ‘net zero’ emissions in order to help avoid the oncoming climate crisis, the first half of 2022 has seen these plans springing into action. In this blog, we take a look at some of the changes we are seeing in […]