Our genetic makeup has a significant role in health and disease. In this blog, we will explore how well we understand the genetic components of rare disease, and what is being done to improve diagnosis and treatment outcomes for patients.

Artificial Intelligence (AI) presents a transformative opportunity for healthcare marketing within Veeva CRM. Its capabilities for hyper-personalisation, predictive analytics, and AI-powered content creation can take a microscope to marketing so that everything is done on a much more granular level. But where does that leave us? Is AI set to take over completely?

Our previous blogs in this series explored the power of Artificial Intelligence (AI) to personalise marketing for individual healthcare professionals (HCPs). Now, we enter the world of predictive analytics. AI in Veeva can anticipate HCP reactions and behaviours, allowing for hyper-personalised journeys at scale. Imagine knowing HCP needs before they arise. Veeva, with AI can […]

On Friday, IGNIFI Digital Director, Craig Lambert, and Senior Account Manager, Liam Murtha, attended the 2024 Veterinary Marketing Association (VMA) Awards in London. We are thrilled to announce that IGNIFI were announced as winners of the ‘Digital Innovation’ Award and were also ‘highly commended’ in the Point of Sale category.

In our first blog of this series, we explored how Artificial Intelligence (AI) empowers Veeva users to deliver highly personalised marketing experiences. Now, let’s delve deeper. By leveraging Veeva CRM's data and AI capabilities, we can unlock the true power of hyper-personalisation, allowing you to seamlessly orchestrate omnichannel marketing campaigns that resonate with each customer […]

Veeva CRM has become the cornerstone of healthcare and life sciences companies’ efforts to manage customer relationships and interactions with healthcare professionals (HCPs). However, the landscape is rapidly changing with thanks to Artificial Intelligence (AI), which holds immense potential to revolutionise the way we leverage Veeva CRM for even more effective and personalised HCP engagement. […]

Since the Covid pandemic there has been a major change to the way healthcare is delivered, including animal healthcare. Online services, tools and telehealth have become the preferred choice for many pet owners. Our latest blog delves into this transformation and explores how brands can effectively engage with vets and consumers in the era of […]

Digital marketing serves as a critical component within a successful omnichannel strategy, guaranteeing seamless experiences for healthcare professionals and patients across various online platforms. It plays a pivotal role in enhancing brand visibility, driving engagement, and fostering meaningful relationships. Our IGNIFI digital auditing guide is purposefully crafted to facilitate a change in perspective, offer valuable […]

As we come to the end of the year and as our client teams sign off for Christmas, I wanted to take a moment to reflect on 2023. January 2023 marked the start of a new chapter for IGNIFI with a new leadership team in place to take us forward and, on a personal level, […]