In our first ‘Meet the Team’ blog of 2025, we’re introducing our Group Account Director, Sarah Thompson. We take a look at her extensive experience in the healthcare marketing industry and the key role she plays at IGNIFI.

Before the IGNIFI team and our clients take a well-earned break for Christmas, I want to take a moment to reflect on 2024. It’s been a year defined by dedication and teamwork, and we’re proud of what we’ve accomplished together. From adapting to changing client needs to achieving important milestones, 2024 has been a transformative […]

As the complexity of rare diseases continues to challenge traditional treatment and diagnostic methods, artificial intelligence (AI) is emerging as a transformative tool. It enables the repurposing of existing drugs for rare disease treatments and offers faster, more accurate diagnoses for patients. In this blog, we explore the evolving role of AI in drug repurposing […]

In a dynamic marketplace, staying relevant is crucial for any brand. A brand refresh is a key step to maintain connection with your audience, especially when it comes to your visual identity and messaging. IGNIFI recently underwent this process, culminating in a new ‘Brand Book’ that is currently being rolled out across our assets and platforms. This […]

We are excited to share that IGNIFI has secured 19th place in the 2024 PMLiVE’s Top Forty Creative Healthcare Agencies UK list.

Our talented creatives and designers have honed their talents working with our healthcare clients, but they also like to dazzle us with their artistic flair during their downtime. This year, our Senior Creative, Marc Jeffrey, had his artwork selected to appear in the Baltic Open Submission exhibition, chosen from a pool of more than 1,400 […]

Yesterday, our Digital Director, Craig Lambert and Senior Account Manager, Ellie Gratton attended the 2024 PM Society Digital Awards ceremony in London. Back in July, our team were thrilled to discover that IGNIFI had been selected as a finalist for ‘Digital Agency of the Year’ for the second year in a row.

In our latest ‘Meet the Team’ blog, we’re excited to introduce you to our Digital Designer, Beth Clayton. In this blog we explore Beth’s digital expertise and her role at IGNIFI.

In our last rare disease blog, we explored how a patient-centric approach can better equip healthcare professionals (HCPs) to guide patients on their rare disease journey. In our latest blog, we review how approaches to rare disease differ across the globe, the impact that this has on patients, and how better awareness of rare conditions […]

In our previous rare disease blog, we explored the advancements in genetic sequencing and how it is revolutionising research in this field. We also discussed the exciting possibilities it brings for diagnosis and treatment methods. In this blog, we will take a look at how treatments of rare conditions can be personalised beyond genetics and […]