As the complexity of rare diseases continues to challenge traditional treatment and diagnostic methods, artificial intelligence (AI) is emerging as a transformative tool. It enables the repurposing of existing drugs for rare disease treatments and offers faster, more accurate diagnoses for patients. In this blog, we explore the evolving role of AI in drug repurposing […]

In a dynamic marketplace, staying relevant is crucial for any brand. A brand refresh is a key step to maintain connection with your audience, especially when it comes to your visual identity and messaging. IGNIFI recently underwent this process, culminating in a new ‘Brand Book’ that is currently being rolled out across our assets and platforms. This […]

We are excited to share that IGNIFI has secured 19th place in the 2024 PMLiVE’s Top Forty Creative Healthcare Agencies UK list.

Our talented creatives and designers have honed their talents working with our healthcare clients, but they also like to dazzle us with their artistic flair during their downtime. This year, our Senior Creative, Marc Jeffrey, had his artwork selected to appear in the Baltic Open Submission exhibition, chosen from a pool of more than 1,400 […]

In our latest ‘Meet the Team’ blog, we’re excited to introduce you to our Digital Designer, Beth Clayton. In this blog we explore Beth’s digital expertise and her role at IGNIFI.

Since the Covid pandemic there has been a major change to the way healthcare is delivered, including animal healthcare. Online services, tools and telehealth have become the preferred choice for many pet owners. Our latest blog delves into this transformation and explores how brands can effectively engage with vets and consumers in the era of […]

Digital marketing serves as a critical component within a successful omnichannel strategy, guaranteeing seamless experiences for healthcare professionals and patients across various online platforms. It plays a pivotal role in enhancing brand visibility, driving engagement, and fostering meaningful relationships. Our IGNIFI digital auditing guide is purposefully crafted to facilitate a change in perspective, offer valuable […]

Your brand identity is a part of everything you do, so keeping a consistent look and feel is essential for your customers to understand who you are and what you stand for. However, it’s equally important to review your visual identity regularly to be sure it reflects your brand’s current value proposition. In this blog, […]