In this blog, we’re examining men’s health from a marketing perspective. For years, we have seen efforts to engage men in the healthcare space centre around typically ‘masculine’ messages. Here we discuss these efforts in more detail, their success, and the potential pitfalls of focussing a campaign around the more traditional ideas of masculinity.

We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women are treated in healthcare and the upcoming reveal of the new Women’s Health Strategy in the UK, we’re expecting to see big changes in the women’s health landscape. In this […]

Image by the Veterinary Marketing Association 2022 Last Friday, IGNIFI team members Sarah Thompson, Dave Watson and Liam Murtha were extremely excited to attend the 2022 Veterinary Marketing Awards – our first in-person event since the start of the pandemic.