Last week Group Account Director, Sarah Thompson and Digital Director, Craig Lambert attended the 2023 PM Society Digital Awards in London. The team were thrilled to find out back in July that we had been shortlisted as a finalist in 3 categories which included ‘Digital Agency of the Year’ in our first year of entry.

As part of our fundraising efforts in memory of our colleague and friend Claire Hodgson, the IGNIFI team got together to complete a 9-mile coastal walk on Sunday 17th September 2023. In our latest blog, we share more about our ‘IGNIFI Walk for Claire’ and give an update on our fundraising progress to date for […]

In March 2023, the IGNIFI team said goodbye to our friend and treasured colleague of 13 years, Claire Hodgson. In our latest blog, we discuss why we felt it was so important to fundraise in her memory and how we will be raising funds.

Social media channels are now a key part of how brands and audiences connect and communicate. Audiences are no longer passive recipients to brand messaging; two-way communication is an expectation and not just a desirable. In our previous blog ‘Social Media and Healthcare Brands’ we shared our insight into why many health and pharma companies […]

Back in 2018, we published a whitepaper discussing the growing trend of wearables in healthcare, along with the impact that this could potentially have on both patients and the healthcare system. In the time since that article was published, the use of wearable tech in healthcare has grown and diversified at a rapid speed. In […]

Last Friday Group Account Director, Sarah Thompson, and Account Manager, Liam Murtha, attended the 2023 Veterinary Marketing Association (VMA) awards in London. We are thrilled to announce that IGNIFI were ‘highly commended’ in four award categories this year.

For Rare Disease Awareness Day 2023, the IGNIFI team wanted to highlight the difficulties faced by the 300 million people worldwide living with a rare disease.1 Like their disease, the patient journey of those living with a rare health condition is rarely straightforward. Take a look at our interactive infographic to view their challenges from symptoms […]

Social media campaigns are an essential part of how a multitude of brands attract, engage and guide their audiences through the customer journey. But in our experience, many healthcare and pharma companies are still reluctant to utilise social channels as part of their engagement strategies. In this blog, we discuss some of the reasons behind […]

In this blog, we’re examining men’s health from a marketing perspective. For years, we have seen efforts to engage men in the healthcare space centre around typically ‘masculine’ messages. Here we discuss these efforts in more detail, their success, and the potential pitfalls of focussing a campaign around the more traditional ideas of masculinity.

We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women are treated in healthcare and the upcoming reveal of the new Women’s Health Strategy in the UK, we’re expecting to see big changes in the women’s health landscape. In this […]

Image by the Veterinary Marketing Association 2022 Last Friday, IGNIFI team members Sarah Thompson, Dave Watson and Liam Murtha were extremely excited to attend the 2022 Veterinary Marketing Awards – our first in-person event since the start of the pandemic.