As a healthcare marketer, it’s fundamental to understand the impact of these two activities, and reasons behind why a brand would decide to undertake either.
A brand refresh involves updating and improving your brand identity, image and communications to better align with your brand values and goals. This is usually to give brands a boost to stay relevant in a changing market or keep up with customer expectations.
A rebrand is a more radical undertaking that addresses deep-rooted challenges within a brand. This activity goes back to basics and will completely reposition a brand within the market. This allows a brand to entirely reinvent itself and create a new identity to reach new markets and customers but also stand out from competitors.