This privacy policy governs the collection, storage and use of personal information collected by us, IGNIFI Ltd.  It provides details about the personal information that we collect from you, how we use your personal information, and your rights regarding the personal information that we hold about you. Please read this privacy policy carefully – by using our services, you confirm that you have read, understood, and agree to this privacy policy in its entirety.

Our privacy aims.

Privacy is your right, and at IGNIFI we take it very seriously. While we’re friendly and approachable, we’re also responsible in our attitude to your privacy and ensuring it isn’t compromised.

The information that follows forms part of our responsibilities under General Data Protection Regulations (GDPR) and other privacy legislation as explained below.

We refer in this notice to personal data – this is defined as information concerning any living person that is not already in the public domain.

The Data Protection Act (DPA), Privacy and Electronic Communications Regulations (PECR) and The General Data Protection Regulations (GDPR) which is EU wide and far more extensive, seek to protect and enhance the rights of data subjects. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the unrestricted movement of personal data within the EU. It does not apply to information already in the public domain.

Who we are.

www.ignifi.co.uk is a site operated by ‘IGNIFI Ltd’, part of the Selbey Anderson Group (“We” or “Us” or the “Company”). We are registered in England and Wales under registration number 2128733. Our registered office is at 87-88 Turnmill Street, London, England, EC1M 5QU. Our main trading address is 43 West Sunniside, Sunderland, SR1 1BA. Our VAT number is 357150656. The term ‘you’ refers to the user or viewer of our website.

External links.

This website may include links to external websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow other parties to collect or share data about you. We do not control these external websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Changes to this Privacy Notice.

We keep our privacy notice under regular review. This version was last updated on 3rd February 2025.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

How is your personal data collected?

We use different methods to collect data from and about you, which may not always be collected directly from you, including through:

Direct interactions. You may give us your identity data, contact data, and financial data by filling in forms or by corresponding with us by post, telephone, email, or otherwise. This includes personal data you provide when you do any of the following:

• Meet us at an event
• Take part in research either online, through video conferencing, by phone, or face to face
• Subscribe to publications and/or other marketing material
• Take part in a campaign where you share your personal data and experiences
• Approach and/or contract with us to perform services
• Share your knowledge and expertise with us
• Give us feedback
• Contact us online in a networking or social media forum
• Make an enquiry to our website
• Send us your CV or biography
• Contact us to request our services

Automated technologies or interactions.

As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. This may also include your internet protocol (IP) address. We collect such personal data by using cookies, server logs, and other similar technologies.

Please see our Cookie Policy for further details.

Third parties or publicly available sources.

We may receive personal data about you indirectly, from various third parties and publicly available sources including those below:

• Analytics providers
• Partner institutions and our clients
• Agents and recruitment consultants
• Suppliers
• Third-party data collection specialists

How we use your personal data.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform a contract we are about to enter into or have entered into with you
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
• Where we need to comply with a legal or regulatory obligation
• Where it is in the public interest to do so
• With your explicit consent (which you may withdraw at any time)

The personal data we may collect about you.

Personal data means data which relate to a living individual who can be identified from those data, or from those data and other information which is in our possession, or is likely to come into our possession, and includes any expression of opinion about an individual and any indication of our intentions or the intentions of any other person in respect of the individual.

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity data include first name, maiden name, last name, username or similar identifier, marital status, emergency contacts, title, date of birth, profession, and gender
• Contact data include billing address, delivery address, email address, and telephone numbers
• Educational and biographical data include information about your work history, job title, and specialisms
• Transaction data include details about payments to and from you
• Technical data include IP address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our websites
• Profile data include your interests, preferences, feedback, and any survey responses
• Marketing and communications data include your preferences in receiving marketing and or newsletters from us and any communication preferences collected
• Usage data include information about how you use our website

If you fail to provide personal data.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g. to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Purpose for which we will use your personal data.

Legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Performance of contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Cookies.

IGNIFI’s website uses cookies – a string of information that a website stores on a visitor’s computer and that the visitor’s browser provides to the website each time the visitor returns. IGNIFI uses cookies to help identify and track visitors and their website access preferences. IGNIFI website visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the website.

For further assistance in disabling Cookies, please consult your web browser’s “Help” file or visit the website at www.allaboutcookies.org.

Google Analytics.

We use Google Analytics to track site usage (your data is anonymised) and measure the effectiveness of advertising. If you wish to opt out, please use this plugin on your browser: https://tools.google.com/dlpage/gaoptout.

LinkedIn.

We may use a LinkedIn Insight Tag (pixel) on our website. Using the Insight Tag, LinkedIn collects information about the users and the use of our website. The information is used to personalise LinkedIn advertisements and to analyse the use of our website. To find out more about the LinkedIn Insight Tag and about LinkedIn’s use of personal data generally, see the LinkedIn cookie policy at https://www.linkedin.com/legal/cookie-policy and the LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy. The LinkedIn cookie policy includes information about controlling LinkedIn’s use of cookies to show you advertisements.

HubSpot.

We use HubSpot’s tracking code on our website to better understand how visitors interact with our site content and to optimise the user experience. HubSpot sets cookies and collects information such as pages visited, links clicked, and time spent on pages. This data allows us to see overall site analytics and trends without identifying individual users.

HubSpot anonymises all data that is collected and aggregates it so that individuals cannot be personally identified. They take commercially reasonable physical, electronic, and procedural measures to secure and protect all data collected. HubSpot’s data collection and use adheres to their Privacy Policy at https://legal.hubspot.com/privacy-policy.

When completing a sign up form your details are securely stored on our HubSpot CRM System and email database. By providing personal details during registration you are consenting to the use of those details for the purposes of identifying you as a unique user.

We will not use the information submitted through the registration process on the Website for any other purpose if you indicate that you do not want us to, and we will not pass your contact details to any third party for the purpose of making any marketing communication to you.

Hotjar.

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site. 

Consent.

Through agreeing to this privacy notice you are giving consent for IGNIFI to process your personal data for the purposes outlined. You can withdraw consent at any time by emailing [email protected] or writing to us – find our full contact details below.

Disclosure.

IGNIFI may on occasions pass your personal information to third parties exclusively to process work on its behalf. IGNIFI requires these parties to agree to process this information based on our instructions and requirements consistent with this Privacy Notice and GDPR. IGNIFI does not broker or pass on information gained from your engagement with us, without your consent. However, IGNIFI may disclose your personal information to meet legal obligations, regulations or valid governmental request. IGNIFI may also enforce its Terms & Conditions, including investigating potential violations of its Terms & Conditions to detect, prevent or mitigate fraud or security or technical issues; or to protect against imminent harm to the rights, property or safety of IGNIFI, its clients and/or the wider community.

Retention policy.

IGNIFI will process personal data during the duration of any contract and will continue to store only the personal data needed for six years after the contract has expired to meet any legal obligations. After six years any personal data not needed will be deleted.

Data storage.

Data is held in the United Kingdom using different (multiple) servers.

Your rights as a data subject.

At any point while IGNIFI is in possession of or processing your personal data, all data subjects have the following rights:

• right of access – you have the right to request a copy of the information we hold about you
• right of rectification – you have a right to correct data we hold about you that is inaccurate or incomplete
• right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records
• right to restriction of processing – where certain conditions apply you have a right to restrict the processing of data about you
• right of portability – you have the right to have the data we hold about you transferred to another organisation
• right to object – you have the right to object to certain types of processing such as direct marketing
• right to object to automated processing, including profiling

In the event that IGNIFI refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.

At your request, IGNIFI can confirm what information it holds about you and how it is processed.

You can request the following information:

• identity and contact details of the person or organisation that has determined how and why to process your data
• contact details of the data protection officer, where applicable
• the purpose of the processing as well as the legal basis for processing
• if the processing is based on the legitimate interests of IGNIFI or a third party such as one of its clients, information about those interests
• the categories of personal data collected, stored and processed
• recipient(s) or categories of recipients that the data is/will be disclosed to
• how long the data will be stored
• details of your rights to correct, erase, restrict or object to such processing
• information about your right to withdraw consent at any time
• how to lodge a complaint with the supervisory authority (ICO)
• whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data
• the source of personal data if it wasn’t collected directly from you
• any details of and information on automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing

Complaints.

If you wish to make a complaint about how IGNIFI is processing your personal data, you have the right to complain to IGNIFI’s Financial Director. If you do not get a response within 30 days you can complain to the Information Commissioner’s Office (ICO).

Contact details.

IGNIFI Ltd, attention of the Financial Director
43 West Sunniside, Sunderland, Tyne & Wear, SR1 1BA
Phone +44 (0) 191 423 8000 or email [email protected]
Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, UK, SK9 5AF
Phone +44 (0) 303 123 1113