Client: Zoetis
Brand: Apoquel
Challenge: Develop new brand identity, key imagery and promotional assets for UK relaunch
Solution: Distinctive creative concept plus key characterisation and messaging for digital and print advertising and core toolkit incl. printed detailer, exhibition graphics, waiting room animated video and owner information
Audience: General veterinary practitioners, veterinary dermatologists, veterinary nurses, pet owners

Client: Johnson & Johnson, Ethicon
Brand: Thermachoice III
Challenge: Develop an e-detailer, to be used without internet connection, to overcome resistance to TCIII ablation therapy
Solution: Easy-to-navigate, interactive iPad tool with distinctive branding, presenting engaging and memorable technical and physiological information via quizzes, illustrations, videos and 'hidden' training materials
Audience: Consultant gynaecologists, surgeons

Client: Abbott Medical Optics
Brand: Blink Contacts eye drops
Challenge: Develop a new advert to educate eye care practitioners to instruct patients to apply a drop of Blink Contacts onto each lens before wearing for longer lasting comfort
Solution: New creative and key messaging to bring to life, in a compelling way, new patient benefit data that will help practitioner provide better service offering
Audience: Eye care practitioners

Client: Actavis-Allergan
Brand: Asacol
Challenge: New key imagery, messaging and campaign tools to revitalise and reinforce market-leading brand
Solution: Confident ‘Plan A’ integrated campaign, incl. creative concept, copy development, design and production for printed and digital advertising, plus promotional assets, Veeva e-detail and sales team briefing guide
Audience: Secondary care gastroenterologists, inflammatory bowel disease nurses, colorectal surgeons, CCGs, Medicines Optimisation
Client: Allergan
Brand: Botox
Challenge: Develop a new patient-centric campaign to reinvigorate and amplify brand messaging
Solution: UK localisation of a global marketing toolkit, whilst ensuring compliance with the ABPI code, incl. Veeva® CRM-based e-detailer, printed promotional tools, exhibition graphics and a sales team briefing guide
Audience: Secondary care healthcare professionals

Client: Nike
Brand: Nike Running
Challenge: Create and produce a wow-factor coffee table book showcasing brand heritage to address common misconceptions
Solution: New engaging creative concept, image sourcing, design and production for a premium look-book for UK influencers, delivered to consumer-facing standards
Audience: Partner retailers, internal sales teams

Client: Zoetis
Brand: Companion Animal portfolio
Challenge: Develop new UK exhibition stand to strengthen company perception
Solution: New creative concept, design and build coordination, incl. event PR activity, planning and event support, on-stand engagement, animation, competition activity and printed detailer
Audience: Veterinary professionals and corporate partners

Client: Nike
Brand: Nike Football
Challenge: Marking the 150th anniversary of the English FA, Nike’s new England shirt launch was an opportunity to celebrate that heritage. Nike’s brief to IGNIFI was to create a limited edition showcase, designed specifically to enhance the premium ‘on-pitch’ product at retail level and help drive launch interest
Solution: Working within Nike and FA guidelines, and with retailers and consumers in mind, we designed and crafted 500 elegant presentation boxes, in premium materials, with an intriguing reveal. To ensure perfection, we also individually packed and shipped the shirts
Audience: Direct to consumer
Client: Smith and Nephew
Brand: Allevyn Life Non-Bordered
Challenge: To develop a new communications campaign toolkit for the global launch of an addition to the company’s hero product range
Solution: Campaign launch idea and language, print advertisement, internal launch pack plus full sales and marketing toolkit to help build awareness and help reps debut the product in the field
Audience: Global healthcare professionals, incl. general and specialist wound care nurses, surgeons, GPs, payers and procurement departments
Client: Nike
Brand: Nike Academy
Challenge: Develop an online training platform to deliver continuous, accredited training to retail partners
Solution: Engaging digital tool to host training content and assessments, accessed by over 1,200 users, maintained and updated by Nike personnel through a bespoke content management system
Audience: Retail partners

discover the power of IF

you could rely on high-quality creative advertising and marketing services, delivered on-time, on-budget and hassle-free, would that make a difference to your performance?

IGNIFI can help.

IGNIFI sparks and sustains successful brands in healthcare, wellbeing and active lifestyle. Our flexible, friendly attitude is coupled with the expertise and grit to get things done, and done well.

IGNIFI can enable you and your business – creating, developing and controlling critical communications that engage and motivate customers, colleagues and patients to act.

Whether it’s a new multi-channel campaign creative or localisation of a global campaign, our goal is simple – to deliver the most effective project outcome for our clients.

IF it’s time to be big and bold,
we’ll turn up the volumeview project
IF an old friend deserves a new
lease of life, we love to rejuvenateview project
IF there’s a new challenge ahead,
we can bolster your confidenceview project
IF complex projects need streamlining,
we’ll help you plan for successview project
IF global to local needs finesse,
we can harmonise beautifullyview project

Clients trust IGNIFI to deliver at every stage from concept to implementation – from the creation of brand identity, key messaging, copy and advertising, to the development of digital assets, Veeva© CRM-based digital sales aids, exhibition stands and event management.

Want to be more responsive and efficient? IGNIFI’s end-to-end marketing support goes one step further. We can also print, store and distribute sales materials to your team in the field, managing your inventory, helping streamline the marketing process and maximising the reach and ROI of your branded collateral.






campaign creative
brand revitalisation
sales force
asset management
global campaign
digital sales aids
brand planning
exhibitions and
print management
copy and message
asset creation

IGNIFI is an independent creative and marketing agency devising and implementing effective communications for the human and animal healthcare industries.

We work with global and local brands, stakeholder organisations, HCPs, payers, influencers, patients and consumers. Our well-rounded, 25-strong unit offers marketing, business, creative, design, digital and life science disciplines, dovetailed by a first-class client services team and an ethos of do more and do it better.

Based in the North of England, we, like our global clients, are unlimited by geography. Quality work travels well.

If you could benefit from our help, please get in touch to discover the power of IF.