During the COVID-19 crisis, one of the key setbacks in our industry has been the lack of access to HCPs. While increasing workloads have made catching the time and attention of HCPs a challenge for years, the prevention of all face-to-face meetings has uncovered some weaknesses in our current system.
Luckily, online software for remote e-detailing already exists. It is now up to marketing agencies, pharma companies and reps themselves to effectively put them into practice. If we can do this successfully, we can minimise the impact of this setback and even transform the way we communicate going forward.
Here at IGNIFI, many of our clients are working with Veeva apps, and so we know how useful they can be for digital working. This made Veeva the obvious choice for expanding our remote-detailing offering to clients.
In short, Veeva provides a platform for:
- Remote detailing to HCPs where face-to-face is not possible
- Video conferencing
- Sharing of compliant content online
- Increasing reach in extensive territories
- Activity tracking
- Omnichannel marketing