Suman holds a BSc (Hons) in Information Systems and an MSc in e-Marketing from Newcastle University. She began her career in computer science and technology but quickly realised her passion lay in marketing, prompting a career pivot that has since defined her professional path. With a wealth of experience across both agency and in-house environments, she has held roles at Mediaworks, Cool Blue, Onyx Health, and StreamGo. Starting as an executive and working her way up to Account Director, Suman has built expertise in strategy, campaign planning, multi-channel execution, and client service leadership.

At Onyx Health and now at IGNIFI, Suman is responsible for shaping strategy, overseeing delivery, and coordinating cross-functional teams to ensure that all work is on brief, on brand, and driving measurable outcomes for clients.

As Account Director, Suman leads client partnerships across therapy areas, translating business objectives into clear strategies and actionable plans. She plays a key role in shaping briefs, guiding creative and content development, and ensuring all materials meet the highest standards of medical, legal, and regulatory compliance, including ABPI standards via systems such as Veeva PromoMats. Beyond campaign delivery, Suman works closely with cross-functional teams, coordinating planners, creatives, medical writers, and account managers to ensure projects are executed smoothly, on time, and on budget.

Suman has extensive experience across a range of project types, from strategic research and landscape analysis to KoL identification and mapping, as well as ad board and congress support. She also leads scientific symposia and webinars and manages multi-regional engagement initiatives, ensuring that each activity is aligned with client objectives and delivers measurable outcomes. She monitors campaign performance against agreed KPIs, using insights to optimise activity, while managing scopes, statements of work, and change control processes to balance client expectations with resource capacity. Her role is as much about leadership as execution, protecting the strategy, championing the audience, and maintaining excellent client service while fostering collaboration and innovation within her teams.