Craig is a more recent addition to the IGNIFI team, joining us in September 2019. Despite his comparatively short time with us, Craig has already evolved to take on new roles and responsibilities within the business, carving out a career path best suited to his skills and interests.
After college, Craig decided to kickstart his career by entering the world of work as a Digital Print Operator for a printing company in Newcastle. Over the following 15 years, Craig worked his way up through various design and technical job roles for the North East printing companies Alphagraphics and PMI Creative. Before he joined IGNIFI, Craig was working in a managerial role, building out fully automated cross media marketing campaigns for automotive, education and hospitality clients.
Craig initially joined our Client Services Team as a Design and Production Project Coordinator, where he was responsible for working as a bridge between our Client Services team and studio team, helping to progress projects for multiple clients. He was also on hand to offer insight and input on more digitally focused projects.
It quickly became clear that Craig was best suited to technical digital projects, after impressing both internal teams and clients with his problem-solving skills and ability to create workarounds to complex technical problems, in some cases going beyond the knowledge of the software support teams themselves.
In 2021, Craig was promoted to Digital Manager, leading our newly created Digital Team. His day-to-day work now includes the management of workload, resources, and the development of skills within his team. However, despite the move, Craig still works closely with both the Client Services team and customers to ensure IGNIFI deliver the best possible digital solutions. Taking a “hands on” approach to some of the more complex development jobs and always willing to roll the sleeves up when needed.