In-person events often draw in attendees to a unique location with the attraction of face-to-face networking, whereas a virtual conference must rely on content. The term “content is king” has never been so accurate when it comes to this sort of event. However great content must be supported by technology that allows engagement and networking alongside, to create the feeling of a live real time event.
The ability to collect data from your conference is a critical factor in proving the value of the event and whether it was a success. Measuring engagement and capturing attendee data for your event or stand is the only way that you can prove the ROI of the event and understand more about your audience and engagements. For many of our clients in 2020, obtaining this data has proved a challenge, therefore it is crucial to outline both your event objectives and the data that you require from the very start of the planning process.
While restrictions may have forced our hand into adopting these practices, virtual conferences do have some advantages over in-person events. The biggest advantage in our opinion, is the added flexibility that they provide. Digital platforms widen the reach of an event to a global audience because there are no geographical limitations and with many events being made available to watch on demand afterwards – the timing of the event doesn’t have to be a barrier either.
For the attendees, this can provide a more cost and time effective way to attend events and network. For event organisers, it creates the potential to widen your audience on a global scale.